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admin 8 November 2008 Entrepreneurship, Human Resources 71 views 2 Comments Email This Post

 We market ourselves all the time-to get a date, to make a good impression on our peers, to join a club. Marketing or spinning merely involves presenting those aspects of ourselves that are likely to be appealing to others. It is not enough to come off this way or that way. You take control of the message you convey to the interviewer or investors. The clearer the spin, the sharper  the
appeal. All you must do, then, is figure out how to use your self- knowledge and company knowledge to market yourself. Skip the tag line, but do formulate a coherent message about yourself.

This is the message that you want to re-emphasise throughout the interview as you answer a variety of questions. Using the information that you have gathered about yourself, make a list of your transferable  skills, your inherent qualities, potentials, and your personality traits that would  relevant to the job and brainstorm what you can offer to the position.

The list can reads – Experience-based Skills are HTML Coding, Vendor Relations,
Client Relations, Product Development, Quality Assurance Practices, Web Writing

Transferable Skills are Project Management, Clear Communication, Writing,
Organisation, Team Leadership, Negotiation, Problem-solving

Personal Qualities are Dependable, Accessible, Focused, Flexible, Initiative,
Creative, Fast Learner you just have to include them in your CV.

Take a careful look at your list to determine which of the skills and qualities seem
most relevant to the position you are seeking. For the  position you
are seeking.
Generate concise anecdotes.
Once you have created a short-list of skills and qualities that you offer the
company, compile a set of stories and facts that illustrate your unique abilities.
When doing so, remember a few guidelines:
* Your goal is to convince the interviewer that you are right for the job.
* Be specific.
* Highlight information readily understood as transferable.
* Accentuate accomplishments.
* Connect your past experience to the position you seek.
* Reveal your values.
* Remember your audience and their values.
* Keep your presentation under two minutes.

Identify your basic message.
With your skill profile, knowledge of the employer and job, and these guidelines in
mind, you develop an overall interview message like the following.

“I will bring to this consultancy position a combination of skills and qualities
that I am confident would make me a valuable contributor to the company. In my
previous position as
a Project Manager, I spearheaded the development of multi-media projects that
exceeded the expectations of our clients. I could not succeed without my teams.
Although my teams and I faced multiple obstacles, I used my problem-solving skills
and judgment to overcome barriers in a way that satisfied the interests of our
clients, my company, and my teams. I was able to gain the trust and confidence of
the team members. My communication and negotiation skills enabled me to lead
frazzled and sometimes antagonistic teams of people to work together in a focused
and productive way. Since this pressure-cooker experience, I have gained work a
mediator, and I have a master’s degree in conflict resolution.

“In addition to my ability to mobilize teams by overcoming conflict and confusion,
my company made use of my organizational skills and my self-initiative. I was able
to work with a minimum of supervision, but consulted the company directors when I
needed their input, guidance, or support. Since I was responsible for creating the
concepts and content of the projects that I managed, my self-direction enabled me to
balance multiple responsibilities while still carving out time to generate winning
ideas and write content.”

Identify the bottom line.
Knowing that you wants to communicate your basic message throughout the interview,
then clarifies the core of what you have to offer:

“I offer your company and this position effective negotiation and communication
abilities, creative problem solving and project management skills, inner drive and
initiative, and strong writing skills. My colleagues here would find me dependable and flexible.”

Marketing yourself is one aspect you have to take serious, tailor your cv to  suite the job at hand. It amazes me when people use the same cv for different categories of jobs. Experience on one job differs from the other, the experience you will need as an  accountant will be totally different from the one you will need as a project manager.

GET THE SIMPLE RULE – MAKE YOUR CV RELEVANT

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